The latest blog post from Frank Azar:
Unless you’ve been hiding under a rock, you no doubt have seen countless videos of people dumping buckets of ice-cold water on their heads in the name of a motor neurone disease called ALS. This ice bucket challenge was the biggest social media event of its kind, raising over $115 million for ALS, and proving that consumers take positive action in a very different way from decades ago.
How does a small charity even begin on this path to using digital mediums to help their cause? That’s where Irish Charity Lab comes in, a company that helps charities in Ireland figure out where they can best put their resources. Jean O’Brien, social entrepreneur and founder of Irish Charity Lab, offers workshops on her website that teach charity leaders how to maximize their online traffic, efficiently communicate their target audiences, and use digital communications to spark big opportunities.
Irish Charity Lab is in the process of trying out various tactics to see which efforts best help the charities support their causes. For instance, O’Brien is currently testing out a mentoring program where she or another colleague works personally with a charity to give hands-on training so the management can use the digital space strategically and knowledgeably.
It’s not necessarily about becoming a digital guru though. There are a lot of free social media resources out there and the important part is realizing which platforms are effective for which projects. It’s also important to recognize the different audiences that populate each one and how they interact with each other and consume information on the site.
Even implementing just a few of these digital tactics can give charities a wider reach and a stronger authority in the sector. O’Brien is trying to keep her prices as low as possible to accommodate the humble budgets of many charities but is in the talks with different funders who are looking to help subsidize her services and make them more affordable.
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