The latest blog post from Frank Azar:
Charity golf tournaments have been on rise in recent years, meaning big money for the charities they support. In a recent article, the New York Times reports that the number of these organizations has grown to such extremes that organizations have to attract affluent golfers.
According to a survey conducted in 2011 by the National Golf Foundation, 143,000 charity golf events in that year that raised approximately $3.9 billion. But these tournaments mostly serve as a way for charities to attract new supporters and to also market their message. A representative from the World Golf Foundation indicated that 60 percent of the charities reported that their golf tournaments were very important to the success of their organizations.
The likelihood that the average recreational golfer will play in an amateur tournament of some kind is very unlikely. However, according to the representative of the World Golf Foundation it is very likely that one of those golfers will play in a charity tournament. 12 million golfers played in at least one charity tournament in 2011, a significant number considering that only about 25 million golfers play the game in U.S. Recreational golfers tend to be an older and more affluent crowd which makes them very desirable for attracting financial support.
The attraction of golf as a social event and the allure of playing on golf courses one might not otherwise play on is helping to raise revenue and awareness. Even high profile cultural organizations are finding golf tournaments to be a very important part of their fund raising operations. The Lincoln Center will host its third annual golf tournament at the end of June. Each of the previous two event raised roughly a half-million each.
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